Integrated Marketing and Communications
My Experience
Roles and Responsibilities
October 2024 to PRESENT
Communications Manager
As a communications leader, I develop and manage engagement strategies that strengthen brand presence and relationships across two national initiatives. I also oversee strategic communications for three cross-functional teams driving organizational growth for a consulting firm.
October 2022 to July 2024
Senior Communications Associate, Activating Change
In this role, I oversee the external content and correspondence (social media, newsletters, key messages, audience development) for a national nonprofit dedicated to ending the victimization and criminalization of people with disabilities and Deaf people.
November 2021 to October 2022
Marketing Manager, Children's Trust of South Carolina
In this role, I coordinated a cross-functional team for integrated marketing campaigns to engage targeted statewide audiences.
This included planning and managing collaborative strategies that work to strengthen the agency's networks. I also facilitated contracts for strategic partners on a project worth over $800,000.
April 2019 to November 2021
Communication Coordinator, City of Columbia, S.C. Water Department
During this role, I oversaw a $50,000 budget for promotional items, social media, print, and digital marketing campaigns. These campaigns sought to engage target audiences and build awareness with customers. I also initiated contracts to begin Spanish language outreach on behalf of the public water utility in Columbia, S.C.
May 2018 to February 2019
Public Relations Specialist, Sistercare, Inc.
In this role, I advised the Executive Director to maintain a positive public image and increase brand awareness. I managed the agency's social media platforms including Facebook and Twitter. I also created the Instagram business profile and developed digital content to support the company's mission and initiatives.
October 2015 to February 2019
Office Manager, LRADAC (Lexington Richland Alcohol and Drug Abuse Council)
In this role, I managed a website for a specialized state program (www.scrpp.org) using WordPress. I also
facilitated collaboration between partner agencies and stakeholders through organized events. At these events, I provided customized data reports and statistical materials using Salesforce for public presentations (i.e. PowerPoint).
April 2019 to July 2024
Writing and Social Media Samples
Please follow this link for samples of my work on paid and volunteer projects.