Integrated Marketing and Communications
Mimi Draft
Communications Professional
About Me
Professional Summary
Dynamic communications professional with over 10 years of experience crafting integrated content and paid media strategies. Proven track record in driving engagement and fostering impactful relationships. A collaborative relationship builder with a passion for customer outreach and engagement.
Career Highlights
Achievements
Social Media Audience Growth
Achieved nearly triple net social media growth within a year through consistent content and engagement rates for a niche business-to-business audience of victim service providers, nonprofits, and federal agencies.
Event Marketing and Outreach
Executed a successful digital outreach strategies resulting in an 80% attendance rate at $200 per ticket for the Hope Conference, a statewide biennial event, during the COVID-19 pandemic.
Community Leadership
Recruited and managed two cohorts of 10 young leaders for the DuBois Fellowship. This a grant-funded community leadership development program, empowering future leaders.
National Speaker
Presented to professionals at two (2) national conferences:
Topics included best practices in accessibility for public health communicators and cross-functional teams success for nonprofit organizations
Professional Experience
Roles and Responsibilities
October 2024 to PRESENT
Communications Manager, Change Matrix
In my current role, I collaborate with executive leadership and project directors to design and execute comprehensive engagement strategies for two national initiatives, driving both external visibility and internal alignment. I also lead communications strategy across three teams focused on growth and innovation, contributing to the firm’s positioning and business development goals.
October 2022 to July 2024
Senior Communications Associate, Activating Change
In my current position, I collaborate with executive leadership on content and outreach strategies producing accessible communications for external stakeholders. I also lead the agency's digital outreach to B2B audiences through organic social media content and an email marketing list of more than 12,000 people. I also support the growth of a new nonprofit's brand awareness through collaborative relationships with staff and leadership.
November 2021 to September 2022
Marketing Manager, Children's Trust of South Carolina
In this role, I coordinate a cross-functional team for integrated marketing campaigns to engage targeted statewide audiences.
This includes planning and managing collaborative strategies that work to strengthen the agency's networks. I also facilitate contracts for strategic partners on a project worth over $800,000.
April 2019 to November 2021
Communication Coordinator, City of Columbia, S.C. Water Department
During this role, I oversaw a $50,000 budget for promotional items, social media, print, and digital marketing campaigns. These campaigns sought to engage target audiences and build awareness with customers. I also initiated contracts to begin Spanish language outreach on behalf of the public water utility in Columbia, S.C.
May 2018 to February 2019
Public Relations Specialist, Sistercare, Inc.
In this role, I advised the Executive Director to maintain a positive public image and increase brand awareness. I managed the agency's social media platforms including Facebook and Twitter. I also created the Instagram business profile and developed digital content to support the company's mission and initiatives.
October 2015 to February 2019
Office Manager, LRADAC (Lexington Richland Alcohol and Drug Abuse Council)
In this role, I managed a website for a specialized state program (www.scrpp.org) using WordPress. I also
facilitated collaboration between partner agencies and stakeholders through organized events. At these events, I provided customized data reports and statistical materials using Salesforce for public presentations (i.e. PowerPoint).
Education
Degrees, Certificates, and Training
May 2016 to December 2017
Master of Science in Communication
Purdue University, West Lafayette, IN
May 2016 to December 2016
Graduate Certificate in Strategic Communication Management
Purdue University, West Lafayette, IN
August 2006 to August 2011
Bachelor of Arts in Theatre
University of South Carolina, Columbia, SC
September 2023
Managing Projects for Staff and Managers Training
The Management Center
Website Design and Management
Basic HTML, CSS, WordPress
Storytelling and Messaging
Stakeholder Engagement
Content Development and Branding
Raising the Bar
"[Mimi] is well organized and is able to take charge on tasks to ensure that all projects are completed to the highest of standards."
